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Wednesday, 16 December 2015

How well do you know your omni-channel customer?


Online, offline, mobile. e-commerce, m-commerce, brick and mortar; these things are beginning to blur more and more, because, really, only one thing matters: Your customers - and your customers are digital! It doesn’t matter if they’re in your store with phone in hand or browsing on a tablet from their couch. They want one seamless experience. So do you know your omni-channel customers well to provide them with that experience?

How well do you know your omni-channel customer?


Sources: Thinkwithgoogle.com, Business2community.com

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